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­Welcome to the Campaign for Safe Cosmetics ad gallery! Our ads have generated discourse and real change in the cosmetics industry. Take a look at our past ad campaigns, all of which are available in printable PDF format and can be viewed with Adobe Acrobat Reader. If you do no­t have Adobe Acrobat, click here to download it free.


What's Going On? Ad Campaign, 2008

Carcinogens in baby shampoo? Lotion with ingredients linked to birth defects? A series of ads published in national women's and health magazines exposes the ugly truths about the cosmetics industry. Click on the Learn More links below each ad for relevant information about the products featured.

Download and print "Shampoo" ad PDF

Download and print "Lipstick" ad PDF

Also available as a web ad (GIF)
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Download and print "Beauty" ad PDF

Download and print "Lotion" ad PDF

Learn more Also available as a web ad (GIF)

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OPI "Miss Treatment" Ad, June 2006

This full-page ad in L.A-area papers took the shine off OPI nail polish. Soon after the ads ran, the company agreed to remove the "toxic trio" of ingredients (dibutyl phthalate, toluene and formaldehyde) from their products.


Download and print "Miss Treatment" ad PDF


"11 Percent Tested" Ad, September 27, 2005

Full-page USA Today ad highlights an untested, unregulated cosmetics industry.


Download and print "11 Percent" ad PDF


"Use Daily" Ad, September/October 2005

This ad, highlighting cosmetics companies that have signed the Compact for Safe Cosmetics, appeared in Ms. Magazine and Healing LifeStyles & Spas.


Download and print "Use Daily" ad PDF


"Playing with Matches" Cannes Ad, May 2005

This ad was shown during the 2005 Cannes International Film Festival to raise awareness about chemicals linked to cancer, birth defects and other health harms in cosmetics and personal care products we all use everyday.


Download and print Cannes "Matches" ad PDF

"Playing with Matches" USA Today Ad, September 2004

Calling on major companies to stop using toxic chemicals linked to cancer and birth defects in their products, this ad in USA Today resulted in announcements from L'Oréal, Revlon and Unilever confirming that they had eliminated certain toxic chemicals from their U.S. products.


Download and print USA Today "Matches" ad PDF

"Not Too Pretty" Ads, 2002

These ads appeared in The New York Times in 2002 after the release of the "Not Too Pretty" report on the presence of phthalates, chemicals linked to birth defects, in products marketed to women.



Download and print "Calvins" ad PDF Download and print "Poison" ad PDF